Mehmet Can özdemir
Product Name and Concept • Product Name: Aurora Blends (Aurora refers to the Northern Lights, which lends the product a mystical, natural, and high-quality connotation.) • Slogan: "Awaken Your Senses" – Points to an intense flavor and an invigorating experience. • Core Message: "NEW GENERATION COFFEE EXPERIENCE" – Claims to offer an innovative approach and high quality in the coffee market. 🌟 Packaging Design • Aesthetics: The packaging combines modern, minimalist, and natural elements. • Color Palette: Dark midnight blue (sky) and warm orange/salmon tones (sunrise/Aurora) are used. These colors represent a balance between invigorating and calming. • Shape: A conical form with smooth transitions, providing an ergonomic and chic look. • Natural Touch: The top lid is most likely made of wood , a sustainable material, which gives it a natural and premium feel. • Logo: The sleek and geometric 'A' letter logo supports the brand's modern identity. ...